Final Cut

Here is the final cut of our music video. We have made the necessary changes that we believe have enhanced our product enormously, based on the comments from our audience feedback. Overall we are very pleased, as we feel as though we have created a successful product!

Audience Feedback

Here's a short video of us asking a member of our target audience questions in relation to our second rough cut. This helped us understand what areas we can improve on to add more appeal for our target audience.

As well as filming Ellen, aged 19 above ^ we also asked a group of our peers what they liked/ disliked about the video. We got a good response from our target audience, with great feedback: 

- Claire, aged 15 said:

• " I like the opening sequence, it's fun and effective."
• "I empathise with the female character and can relate to her."
• "The close up of the book in the cafe is really clever as it foreshadows their relationship."
• "The ending is good because it's a realistic portrayal of young love. I expected that to happen because the mood of the video changed towards the end."

- Amelia, aged 17 said:

• "I really liked the blue tones towards the end of the video because it showed the deterioration of the relationship and reflected the mood of the video." 

- Cassie, aged 16 said:

• "The ending needs to be more definite, as it seems to trail off pointlessly. It would be a better ending if it faded out earlier on. Also, I don't understand the beach scene at the end!" 

- James, aged 18 said:

• "I actually really enjoyed that! I felt like I could relate to the male character because he was a bit geeky and quirky, instead of a typical good looking guy! 

Rough Cut 2

Here's our second rough cut which we have adapted by editing the footage to the beat of the song, so that the pace of the shots reflects the pace of the song. This is effective because towards the end of the song when it slows down, we were able to edit our 'break up' shots to be slow and nostalgic in contrast to the quick editing at the beginning when the song is upbeat and happy. This connotes that the love is slowing down and eventually coming to an end. We know that there are still a few tweaks to be made, so we will continue working on the editing of the video. But for now, we will show our audience to gain some more feedback.

Editing: Adding Blue Tones

Using Quicktime, we've done a screen recording of the editing process. The clip shows us adding blue tones to the 'sad' scenes, making the atmosphere very dull to reflect the change in mood of the song/ narrative. We've used iMovie to edit our video, which is simple and easy to use. To edit the colour of the shot, we first added a sepia effect, then made the shot have more blue tones, and edit the brightness and contrast levels.

Filming Scrapbook Scene

I spent this evening filming the ending of our video, the 'Scrapbook' scene. This involves a close up of a scrapbook of the couple, the girl's hand laying the necklace onto the page and then closing the book. We made the scrapbook with our ancillary in mind, and decided to make the front cover the same as our album cover, with a different word in the middle - "forever" - which is ironic, as the love doesn't last, going against the conventions of a romance genre. The double page where the necklace is placed includes the same pictures that were stuck on the girl's mirror, making the audience assume she has taken the pictures down (as seen in a previous scene) to make the scrapbook.

Filming 25/02/12

We did some more filming today on location at Rachel's house. Here, we filmed most of the 'break up' scenes which we will edit with blue tones to reflect the sadness. We also re-filmed the bedroom scenes (the lighting was too dark last time) which introduce the female protagonist trying on dresses in front of the mirror.

We included a close up of the necklace in her hand after she's taken it off to connote that the love is over. 

Over the shoulder shot of the female protagonist trying on dresses.

Two shot of the couple having an argument.

Mid shot of male protagonist with a photograph of the couple in the foreground, connoting that he's thinking about the relationship.

Rough Cut

Film editing is part of the creative post-production process of filmmaking, involving the selection and combining of shots into sequences, and ultimately creating a finished motion picture.

Here's our first rough cut of our video. We watched all of our footage back so far and decided on the best shots to use, and then edited them together roughly, experimenting with different editing techniques such as jump-cuts, fades and montage. We will continue to refine the cut while shooting continues and get audience feedback so we know what to improve on.