How effective is the combination of your main product and ancillary tasks?

When creating our ancillaries, we made choices about font, colour and layout based on what resonated well with our video. One font we've used in both our poster and album cover looks as though it's been handwritten, giving it a personal touch, fitting in with our video which also has a personal feel. Furthermore, our album cover ancillary is featured in the video as the front cover of the scrapbook, a key element of our video. I've uploaded both my ancillaries to Flikr and annotated them with notes about why our products link so well, which can be viewed below (click on photo and roll over image to see tags).

Video

Album Cover

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Poster

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Here's a short video of our target audience watching our video and their feedback on how the ancillaries link together. I asked a selection of people (mixture of ages and genders) what they liked about the video and what they thought worked well. 

As the video demonstrates, our audience were impressed by our products and picked up on key elements that we purposely used to create meaning, such as the blue tones and the scrapbook etc. Therefore, I feel as though we have succeeded in creating a successful video with ancillaries that link very well. Overall, I  believe our products are effective and engaging for the audience.