This music video directed by Melina Matsoukas presents Rihanna's relationship with her boyfriend as being very destructive and like a drug. Their addiction to each other results in her leaving her boyfriend because of his possessive nature. The video received a mixed response from critics, with some praising its cinematic feel, whilst others criticized some of the explicit material featured.
Visually this song has great significance as it has faded blue, brown and green tones at times - something that we want to experiment with. There are many jump cuts and this highlights that we are on track with our editing ideas.
Relating back to the previous comment about this video holding a cinematic feel, we would really like to create this with our video. The beginning of the video does not feature the song 'We Found Love' but a monologue with a piano backtrack. Me and Rach have been thinking about doing something similar to this (possibly having childhood videos with an atmospheric backtrack?) and this video is evidence that having a 'story'/opening sequence before the music video itself can be successful as this particular video has 19 million views in just under two weeks on youtube!
Below are some screen shots that me and Rach found to be inspiring:
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