Understanding Audience

I found this mnemonic acronym last year when doing my AS coursework, and I thought it still applies to our present coursework, as we are marketing to a niche target audience.

• Analysis: Who are they?
• Understanding: What is their understanding of the subject?
• Demographics: What is their age, gender, background, profession, and so forth.
• Interest: Why are they interested in your genre?
• Environment: Where will they be viewing, and what are the conditions?
• Needs: What do they need from you?
• Customization: Do you need to adjust things for any special needs or interests of specific audience segments?
• Expectations: What does your audience expect? 

We are going to respond to these questions throughout our project, so we will gain a understanding of our target audiences needs and desires.